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In this episode, I pull back the curtain on one of the most powerful systems Farah and I use to run two coaching businesses without burning out: our one-day content creation process that maps out all our content for the entire year ahead.

This isn’t theory. 

It’s a system we’ve refined over several years, from before Caleb was born right through to today, and it genuinely changed the trajectory of our consistency, visibility, and authority. 

Every year, just before the new year begins, we take two focused days away from distractions, sit down with our frameworks, and build out our 12-month content roadmap. 

That single day of deep planning has saved us hundreds of hours of stress, indecision, and endless procrastination.

Because here’s the truth: without a plan, content becomes guesswork. 

You sit there staring at a blinking cursor asking yourself, “What do I post today?”

And when life gets busy — especially with a toddler and a coaching business to run — creativity becomes the first thing to disappear. 

Had we not done this work in advance, our content would have dropped dramatically. 

The clarity of knowing exactly what topics we’re covering each week means we simply turn up and talk. 

The ideas are already done.

In the episode, I break down the full process we use to build your content plan from your coaching framework — not trends, not what everyone else is doing, not whatever the algorithm seems to like that week. 

I explain why creating your own signature framework with 3–5 major steps gives you an endless library of content ideas, deepens your authority, and keeps your messaging cohesive all year long. 

Instead of bouncing from topic to topic or chasing the latest buzzwords, you stay in your lane, build credibility, and attract clients who understand exactly what you do and how you help.

From there, I walk you through how to take each major step in your framework, break it into sub-steps, then narrow it further into specific content angles that become simple to talk about and easy for your audience to understand. 

This is how you turn one framework into 12 months of strategically aligned weekly content — podcast episodes, videos, posts, live trainings, Q&As, emails, everything.

We also share how we organise and store all of this inside Trello, so our whole team stays aligned and knows exactly what’s coming up each week. It gives us the gift of consistency, preparation time, and freedom to pour our energy into clients, family, and the deeper work inside the business.

If you’ve ever struggled with consistency, clarity, or knowing what to post, this episode will change the way you approach content forever. 

This process eliminates overwhelm, removes guesswork, and gives you a system you can use year after year.

Click play and I’ll walk you through the exact steps we use so you can build a year’s worth of content with confidence, focus, and ease.

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